Media in the online age notes

List of Key Concepts-excersises:
Push/Pull Media,
The long tail
wikinomics-World wide dead case study
TV and video online-Youtube history/IPTV research project/BBC iplayer /4OD/Babelgum/Joost (case study)
Online music services-Spotify/ Itunes, Last FM, BBC radio player
Web 3.0
online media Regulation-4OD Youtube channel (channel4)/Byron Report


Pull Media:

Media where you browse over a lot and choose out exactly what you want.

Push Media:
Old fashioned Media, not as much choise as the internet, several choices offered, however broadcasters decide what is avalible

The long tail:
The infinate amount of media that isn't in the top 50 or equvilant, niche markets, that when put togeather much outweigh sales of what is traditionally Push media. This is effective information for internet shops who do not need to physically hold stock to display and can advertise much more than a highstreet store without having any stock as long as it can be obtainde for sale. By offering a lot of niche market stuff these occasional sales will add up to be more than simply the top sellers due to the infinate amount of non-popular media.

Web 1.0 static web pages where you can't do anything like they had in olden days obviously


Web 2.0 User created content like SNS sites etc. allowing everyday people to upload their own content.

Web 3.0 The semantic web takes information provided by the user (web 2.0) and uses this information inteligently at the moment mostly for specifically targeting certain people for certain adverts however has many more possibilities


Online Media top brands
Music Itunes, youtube,
SNS Facebook, MSN, Youtube
Information Google, Wikipedia, Microsoft(Bing), Ask Jeeves
TV BBCiplayer youtube, IPTV-sky, BT
Radio Last fm BBCiplayer
Ads Google Yahoo

Youtube History
in 2005 after a party Chad Hurley, Steve Chen Jawed Karim found they couldn't share videos easily online so created a site where they could posting "Me at the Zoo" as the first video. Valued at 4 cents a video, google bought it in 2006 for $1.65 billion as google videos was loosing popularity.

Wikinomics- Participatory culture online, lots of people pooling knowledge to create something. I.e. Linux Operating system was made in this way, as way Zombie film World Wide Dead.
The benifits of this include being able to get a lot more done and have many more creative ideas being considered as more people involved. Also can work fast lots of people focusing on various different aspects.
However flame wars can happen and arguments commenly occur during examples of wikinomics, also without a leader disorganisation can stop wikinomics from doing anything.
Don Tapscott (Chief Executive of New Paradine) and Anthony D Williams wrote the book Wikinomics.
Wikinomics relies on OPENESS, SHARING, PEERING, and ACTING GLOBALLY. It is good as the large amount of people inputting and checking information, most information gathered should be accurate, as in a sucessful model of Wikinomics info would be checked by others working on the project and mistakes quickly picked up on, although the alternative is lots of inaccurate info that no-one bothers to check.
There is some issue as to who owns content created through wikinomics, however this isn't hugly important and just calls for longer credits.More importantly in the example of Linux, who would get paid when it was sold, do the voulenteers deserve some or just the founder of the idea?

Creative Commons License- a type of licence issued allowing people acces to for example music broken down into layers for remixing and in some agreements reselling.